Tesla sales dropped 1.1% in 2024, its first annual decline in a dozen years
Associated PressDETROIT — Tesla posted its first annual sales drop in more than a dozen years Thursday, undercutting a stock that has soared since Donald Trump’s victory on optimism Elon Musk’s close relationship to the president-elect will help the company. “And the first part of this grand strategic vision has taken shape.” The fourth-quarter sales, while a record for Tesla, show that the company’s aging model lineup is reaching saturation in the entry-level luxury vehicle market, said Morningstar Analyst Seth Goldstein. To meet Tesla management’s guidance of 20% to 30% annual sales growth this year, the company will need to come out with a vehicle priced in the mid $30,000s to appeal to more mainstream buyers who might be considering gas, electric or hybrid vehicles, Goldstein said. Tesla’s global electric vehicle sales edged out Chinese rival BYD, which announced Thursday that its sales soared 41% last year including 1.77 million EVs.