Xiaomi CEO returns to Forbes list
4 months, 2 weeks ago

Xiaomi CEO returns to Forbes list

China Daily  

Xiaomi CEO Lei Jun speaks during a news conference at the 2024 Beijing International Automotive Exhibition in Beijing, on April 25. Lei Jun, chief executive officer of Xiaomi Corp, has made a comeback into the Top 10 Forbes China Best CEO list 2024, riding the company's successful foray into electric vehicles. Lei joined other prominent Chinese corporate executives such as Chen Lei and Zhao Jiazhen, both Pinduoduo CEOs, Zeng Yuqun, CEO of EV battery maker Contemporary Amperex Technology Ltd, Wang Chuanfu, CEO of carmaker BYD, and Zhong Shanshan, CEO of bottled water company Nongfu Spring, on the list. In April this year, when Lei delivered the SU7 to its first customer in Beijing, what impressed social media users was the billionaire CEO humbly opening the car door to the new owner. This strategy of anchoring content marketing in Lei's unique personality highlights the irreplaceable value of a founder's personal brand equity in corporate marketing, said Yu.

China Xiaomi Chinese Beijing Forbes Ceo Lei Personal Marketing  forbes  vehicles  list  su7  personal  marketing  social  lei  beijing  xiaomi  returns  ceo  strategy

History of this topic

Xiaomi gears up to lift SU7 EV deliveries
5 months ago

Xiaomi gears up to lift SU7 EV deliveries

China Daily  

Lei Jun, chairman of Xiaomi, unveiled the company's latest car SU7 Ultra in Beijing in July. Xiaomi Corp plans to deliver at least 100,000 units of its SU7 electric vehicles this year, with a goal to sell 120,000 units in total, according to its chairman Lei Jun. Analysts said this shows the company's confidence in its burgeoning car business, though …

Cellphone maker Xiaomi has EV market buzzing
7 months ago

Cellphone maker Xiaomi has EV market buzzing

China Daily  

Visitors look at a Mercedes-Benz at the 2024 Beijing International Automotive Exhibition in April. CHINA DAILY As the newest Chinese electric vehicle maker, Xiaomi Corp has generated a buzz rarely seen in the history of the country's automotive sector, with both huge excitement and some controversy. The model is the first vehicle from any big phone manufacturer — Apple has …

Cellphone maker Xiaomi has EV market buzzing
7 months ago

Cellphone maker Xiaomi has EV market buzzing

China Daily  

Visitors look at a Mercedes-Benz at the 2024 Beijing International Automotive Exhibition in April. CHINA DAILY As the newest Chinese electric vehicle maker, Xiaomi Corp has generated a buzz rarely seen in the history of the country's automotive sector, with both huge excitement and some controversy. The model is the first vehicle from any big phone manufacturer — Apple has …

Cellphone maker Xiaomi has EV market buzzing
7 months ago

Cellphone maker Xiaomi has EV market buzzing

China Daily  

Visitors look at a Mercedes-Benz at the 2024 Beijing International Automotive Exhibition in April. CHINA DAILY As the newest Chinese electric vehicle maker, Xiaomi Corp has generated a buzz rarely seen in the history of the country's automotive sector, with both huge excitement and some controversy. The model is the first vehicle from any big phone manufacturer — Apple has …

Cellphone maker Xiaomi has EV market buzzing
7 months ago

Cellphone maker Xiaomi has EV market buzzing

China Daily  

Visitors look at a Mercedes-Benz at the 2024 Beijing International Automotive Exhibition in April. CHINA DAILY As the newest Chinese electric vehicle maker, Xiaomi Corp has generated a buzz rarely seen in the history of the country's automotive sector, with both huge excitement and some controversy. The model is the first vehicle from any big phone manufacturer — Apple has …

China's Xiaomi to enter cut-throat EV market for the first time
8 months, 3 weeks ago

China's Xiaomi to enter cut-throat EV market for the first time

New Indian Express  

BEIJING: Chinese consumer tech giant Xiaomi will launch its first-ever EV at a press conference in Beijing Thursday, injecting itself into a fiercely competitive sector in the world's largest car market. China's EV sector has grown rapidly in recent years -- propelled by purchasing subsidies that were discontinued in late 2022 -- and dozens of domestic automakers are engaged in …

Xiaomi plans to make electric cars, new business unit formed
3 years, 3 months ago

Xiaomi plans to make electric cars, new business unit formed

India Today  

Xiaomi had announced its entry into the electric vehicle business back in March this year. At the time, Xiaomi chief Lei Jun had shared very little details on the endeavour, except for how he had always wished to pursue electric vehicles. Around half a year since the announcement, the company has finally registered its EV vertical as Xiaomi EV and …

Discover Related