Don’t understand Julia Fox and ‘Goblin Mode’? You’re not supposed to
The IndependentThe best of Voices delivered to your inbox every week - from controversial columns to expert analysis Sign up for our free weekly Voices newsletter for expert opinion and columns Sign up to our free weekly Voices newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Even though Smith has now publicly apologised, “the slap” has been stripped entirely of its context, existing purely as viral content, ready to be memed, opined on and – in the case of some British MPs – turned into election campaign material. This also means that news organisations – dependent on platforms to distribute information to the masses – can no longer convince readers what’s important to them and their lives. Take, for example, the entirely fake news that Uncut Gems actor Julia Fox is going into “Goblin Mode” after her break-up from Kanye West. As Vice’s Gita Jackson puts it, events like “the slap” operate as a Rorschach test: in which “take-havers imagine themselves as the protagonists of reality”.
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