Why are we all so obsessed with ‘immersive’ art?
The best of Voices delivered to your inbox every week - from controversial columns to expert analysis Sign up for our free weekly Voices newsletter for expert opinion and columns Sign up to our free weekly Voices newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Right now, the art world can’t escape the word “immersive”. In the name of so called “immersive” theatre, I’ve been shoved into cramped and overcrowded 1920s decorated streets. Essentially, I’ve attended one too many extortionately-priced fancy dress parties; but the word “immersive” makes money. To go to one of London’s many “immersive” style gaming events, like Monopoly Lifesized or The Crystal Maze Experience, you could be paying up to nearly £80 per person.

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