Sweden’s Ericsson Globe gets a new name: AVICII ARENA
3 years, 7 months ago

Sweden’s Ericsson Globe gets a new name: AVICII ARENA

Associated Press  

NEW YORK — Avicii’s legacy will live on in Sweden — one of the country’s popular arenas is being renamed AVICII ARENA. “It was a significant milestone in Tim’s career when he played here nine years ago, and he would be extremely proud that this iconic building from today will bear his name,” Avicii’s father, Klas Bergling, said in a statement. Andreas Sand, the CEO of ASM Global’s Stockholm Live which manages AVICII ARENA, said “being able to use one of Sweden’s most famous and visited buildings as a symbol and meeting place for one of the most important societal issues of our time in the way we now do together with our partners feels fantastic.” Klas Bergling added that the venue will be “the hub for sharing ideas and host activities with the focus on young peoples’ mental health.” Commonly referred to as the Globe, the arena houses more than 16,000 seats for concerts and it is shaped like a large white ball. To celebrate the arena’s new name, the Royal Stockholm Philharmonic Orchestra has recorded a new interpretation of Avicii’s “For a Better Day,” performed by 14-year-old Swedish singer Ella Tiritiello.

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