Amazon Fresh: How the supermarket of the future became the creepiest shop on the high street

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about offers, events and updates from The Independent. The initial flurry of attention over these new frontiers of shopping wasn’t monumental either; influencers posting “watch me walk through Amazon Fresh” videos barely broke through 100,000 views. Even Novara founder Aaron Bastani, in a video entitled “will Amazon Fresh kill the high street?” couldn’t drum up more than 23,000 people’s curiosity. While we decided to close three Amazon Fresh stores, it doesn’t mean we won’t grow Amazon spokesperson This was supposed to be the future of retail, basically, and yet nobody in Britain was buying it. “While we decided to close three Amazon Fresh stores, it doesn’t mean we won’t grow – this year, we will open new Amazon Fresh stores to better serve customers in the Greater London area.” They promised they were “committed to our investment in grocery and, as we grow, we’ll continue to learn which locations and features resonate most with customers”.