News18 Bangla Overtakes ABP Ananda, Asserts Dominance In West Bengal Market
10 months, 1 week ago

News18 Bangla Overtakes ABP Ananda, Asserts Dominance In West Bengal Market

News 18  

News18 Bangla has surpassed ABP Ananda in both cumulative reach and the market share during 8 am – 8 pm time slot, as per recent data from Broadcast Audience Research Council. Showing commanding growth for the past seven weeks, News18 Bangla garnered higher market share, surpassing Republic Bangla, TV9, and Zee 24 Ghanta by 50.6 per cent, 71.8 per cent, and 188 per cent, respectively. All Day News18 Bangla also demonstrated leadership in terms of market share between 8 am and 8 pm, reinforcing itself as the premier destination for news in West Bengal. News18 Bangla captured 26.2 per cent market share, leaving behind ABP Ananda at a market share of 24.2 per cent.

History of this topic

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