Nvidia to make Arm-based PC chips in major new challenge to Intel

Nvidia dominates the market for artificial intelligence computing chips. Nvidia has quietly begun designing central processing units that would run Microsoft’s Windows operating system and use technology from Arm Holdings, two people familiar with the matter told Reuters. Microsoft's plans take aim at Apple, which has nearly doubled its market share in the three years since releasing its own Arm-based chips in-house for its Mac computers, according to preliminary third-quarter data from research firm IDC. Advanced Micro Devices also plans to make chips for PCs with Arm technology, according to two people familiar with the matter. Executives at Microsoft have observed how efficient Apple’s Arm-based chips are, including with AI processing, and desire to attain similar performance, one of the sources said.