Here’s how to rescue the opinion polling business in India
3 weeks, 6 days ago

Here’s how to rescue the opinion polling business in India

Live Mint  

Elections in India have become a trial by fire for pollsters. Still others have questioned whether sampling weights used to adjust the raw polling data have led pollsters astray. Pollsters will now hand over their raw data to the American Association for Public Opinion Research, a self-regulatory organization of pollsters that investigates polling practices after each presidential election. The inability of pollsters, academic institutions and media organizations to arrive at shared rules on how to conduct and broadcast polls has bred deep mistrust around polling. Pollster ratings, either from media houses or academic institutions, would also help improve the business of polling.

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Can we trust polling data? Experts break down how this data works and why it matters
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Can we trust polling data? Experts break down how this data works and why it matters

Salon  

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