Quiet luxury as a step to individuality
1 year, 2 months ago

Quiet luxury as a step to individuality

India Today  

“A trend but timeless”, oxymoronic fashion trends are conventionally crowd-pleasing heartthrobs. Quiet luxury is one trend that is as ‘macro’ as possible, mysteriously yet articulately contradicting itself at every turn – a perfect storm with a charmingly curious appeal. ‘Quiet luxury’ is the colloquial term used when referring to a timeless style of dressing, a movement that encourages investment in high-quality, classic pieces rather than logos or fast fashion. The ‘old money aesthetic’, ‘stealth wealth’, ‘coastal granddaughter/grandmother’, and even ‘recession core’ all more or less convey the same sentiment: wealth whispers, but logos scream. With the upheaval of fashion for fashion’s sake, the movement of ‘Quiet Luxury’ argues for a seat at the table of individuality, a bold statement perpetuating through every form of its expression: “ a person is bigger than a brand”.

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