Building a car fits well with 'Apple's product-based business model' say Analysts
6 years, 8 months ago

Building a car fits well with 'Apple's product-based business model' say Analysts

Firstpost  

Even though Apple struck a deal with Volkswagen, they might be investigating in making its own car. According to various reports, Apple’s electric car program called Project Titan has had some setbacks. According to analysts from Guggenheim, Robert Cihra and Amil Patel, even though Apple struck a deal with Volkswagen, the company might be making its own car, “because it fits in well with Apple’s product-focused business model,” reported Business Insider. They wrote in a note on 28 June that, not only do they “see cars representing a market that is big enough to move Apple’s needle and that is undergoing technology disruption, but also one that fits well with its traditional M.O. that we characterize as – target the high end of an already large but otherwise commoditized market by; designing a better product that creams off the industry’s highest-price and margin tops; and drives a self-reinforcing high-end demographic and closed-loop ecosystem.” Apple is also, reportedly going to offer a subscription bundle that will include Apple TV, Music and News, as it is consolidating these various subscription-based services into one.

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History of this topic

Apple poised to launch its late start in the AI race with ambitions to overtake the early leaders
9 months, 1 week ago

Apple poised to launch its late start in the AI race with ambitions to overtake the early leaders

The Independent  

The latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Your briefing on the latest headlines from across the US SIGN UP I would like to be emailed about offers, events and updates from The Independent. Monday's conference “represents the most important event for …

RIP Apple Car. This Is Why It Died
55 years, 2 months ago

RIP Apple Car. This Is Why It Died

Wired  

After a decade of rumors, secretive developments, executive entrances and exits, and pivots, Apple reportedly told employees yesterday that its car project, internally called “Project Titan,” is no more. Any tech company hoping to break into the automotive space “needs partnerships,” says K. Venkatesh Prasad, the senior vice president and chief innovation officer at the Center for Automotive Research, a …

Social media mocks Apple as it scraps its autonomous electric car plans after a decade of work - as one user jokes 'they realised it would require Windows!'
1 year ago

Social media mocks Apple as it scraps its autonomous electric car plans after a decade of work - as one user jokes 'they realised it would require Windows!'

Daily Mail  

Despite spending billions of dollars on the project in the past 10 years, Apple has scrapped efforts to build its own self-driving electric car. One X user said: 'Apple has cancelled plans to make a car after realizing it would require windows' 'Good thing we still have the original Apple car!' Another user joked that the 'charging solution proved a …

Apple To Stop Working On Its Tesla Rival, Focus Shifts On GenAI And Other Projects
1 year ago

Apple To Stop Working On Its Tesla Rival, Focus Shifts On GenAI And Other Projects

News 18  

Apple has been working on its own electric car division for more than 10 years but it seems the company has decided to end that dream and focus on other matters. The report from Bloomberg states Apple informed about this big decision in front of 2,000 employees who have been part of the car project, and some of these will …

Apple pulls the plug on its billion-dollar car project to focus on generative AI
1 year ago

Apple pulls the plug on its billion-dollar car project to focus on generative AI

Hindustan Times  

Apple has scrapped its long-rumoured electric car project, according to multiple sources, putting an end to a secretive and costly endeavour that has been in the works for over a decade. The electric car project, known as Project Titan, was estimated to have cost Apple billions of dollars in research and development, and its cancellation is a significant reversal of …

Source shares Apple's full stop on Apple Car project
1 year ago

Source shares Apple's full stop on Apple Car project

China Daily  

A screenshot from Mark Gurman's social media where he shares that Apple canceled the Apple Car project after a decade-long, multi-billion effort to rival Tesla. The news first came from technology journalist Mark Gurman on his social media where he wrote: "Apple cancels the Apple Car project after a decade-long, multi-billion effort to rival Tesla. It was said that Jeff …

Apple pulls plug on electric car dream
1 year ago

Apple pulls plug on electric car dream

The Telegraph  

Apple has cancelled its plans to build an electric car after reports that it was struggling to create a self-driving vehicle. It aimed to deliver breakthrough battery technology that would radically cut their cost, according to insiders, and create car software that would mean the car would genuinely drive itself. In January, it was revealed that Apple was delaying the …

After 10 years of development, Apple abruptly cancels its electric car project
1 year ago

After 10 years of development, Apple abruptly cancels its electric car project

NPR  

After 10 years of development, Apple abruptly cancels its electric car project Enlarge this image toggle caption Jeff Chiu/AP Jeff Chiu/AP Apple has ended its secret plans of building a self-driving electric car, a decade-long effort that was seen as one of the most ambitious undertakings in the company's history. Apple executives on Tuesday informed teams working on the tech …

Apple car: Electric vehicle debut postponed to 2028
1 year, 1 month ago

Apple car: Electric vehicle debut postponed to 2028

The Telegraph  

Apple has pushed back the launch date for its long-rumoured electric vehicle and scaled back its self-driving features as the iPhone maker struggles with the shift from gadgets to cars. Dan Ives, a technology analyst at Wedbush Securities, said developing an electric car had proved “arduous” for Apple. The car will feature what is known as “level two” autonomous driving …

Apple to release their car in 2026, will not be able to give full self-driving feature at launch
2 years, 3 months ago

Apple to release their car in 2026, will not be able to give full self-driving feature at launch

Firstpost  

Apple will be launching their first car in 2026. The car will cost about $100,000, use specially designed Apple silicon and will not have full self-driving features. Earlier reports suggested Apple may have been going for a fully autonomous design without a steering wheel or pedals. “In a significant shift for the project, the company is now planning a less-ambitious …

Apple again delays its first self-driving car launch, now schedules for 2026
2 years, 3 months ago

Apple again delays its first self-driving car launch, now schedules for 2026

Hindustan Times  

Apple Inc. has scaled back ambitious self-driving plans for its future electric vehicle and postponed the car’s target launch date by about a year to 2026, according to people with knowledge of the matter. The car project, dubbed Titan inside the company, has been in limbo for the past several months as Apple executives grappled with the reality that its …

Apple's car is scaled back - if it arrives it will NOT be fully self-driving but could cost $100K
2 years, 3 months ago

Apple's car is scaled back - if it arrives it will NOT be fully self-driving but could cost $100K

Daily Mail  

The effort to build a car started in 2014 and has seen numerous executives come and go over the years Apple's long-delayed and troubled car project has been scaled back - it won't be fully self-driving if it arrives in 2026. Apple's long-delayed and troubled car project has been scaled back - it won't be fully self-driving if it arrives …

Apple's car is loved before it exists as 26% would buy one from the iPhone maker - more than Tesla
2 years, 6 months ago

Apple's car is loved before it exists as 26% would buy one from the iPhone maker - more than Tesla

Daily Mail  

Apple's nonexistent self-driving car is already being embraced by consumers as a new survey reveals that 26 percent of drivers would 'definitely consider' buying a vehicle from the iPhone maker. Scroll down for video Consulting firm Strategic Vision surveyed 200,000 new car owners and for the first time added Apple to the more than 45 brands that consumers could share …

People are more interested in buying an Apple car than a Tesla, shows poll. Here's why.
2 years, 6 months ago

People are more interested in buying an Apple car than a Tesla, shows poll. Here's why.

Firstpost  

In a recent poll, Apple ranked third as the most preferred car brand in the US, even before they officially unveiled a car. According to a 200,000 new-vehicle owners survey by Strategic Vision, Apple is the third in a list of brand considerations that people would “love” and consider buying a car from. Of all the people polled in the …

Apple hires top Lamborghini executive for its Apple Car project team
2 years, 7 months ago

Apple hires top Lamborghini executive for its Apple Car project team

Firstpost  

Apple has hired one of Lamborghini’s top executives to help the Cupertino-based tech giant to develop its own car. Apple has recently hired one of Lamborghini’s top executives to help them design and develop their own car. Apple’s Car project, also called Project Titan has been in the news since the early 2010s and has had its ups and downs …

Apple's car project chief Doug Field joins Ford
3 years, 6 months ago

Apple's car project chief Doug Field joins Ford

India Today  

Doug Field, the man in charge of Apple's much secretly kept car project, has left the technology major to join Ford. Field's exit marks the fourth such departure of a top executive from Apple's car project since February this year. Apple's plan to develop a self-driving electric car first started taking shape around 2014. That's when Field entered the project …

Apple’s car obsession is all about taking eyes off the road
3 years, 8 months ago

Apple’s car obsession is all about taking eyes off the road

Live Mint  

At first glance, the forays Apple Inc., Google and other technology giants are making into the world of cars don’t appear to be particularly lucrative. A Waymo minivan moves along a city street as an empty driver's seat and a moving steering wheel drive passengers during an autonomous vehicle ride, as passengers view a detailed viewing screen, Wednesday, April 7, …

Apple’s car obsession is all about taking eyes off the road
3 years, 8 months ago

Apple’s car obsession is all about taking eyes off the road

LA Times  

At first glance, the forays Apple Inc., Google and other technology giants are making into the world of cars don’t appear to be particularly lucrative. “Each of these companies, including Facebook, want to be a part of or even control and dominate every part of citizens’ lives,” said professor Raj Rajkumar, who leads the Robotics Institute at Carnegie Mellon University. …

Apple and autonomous vehicles an ideal match, hints company chief Tim Cook
3 years, 11 months ago

Apple and autonomous vehicles an ideal match, hints company chief Tim Cook

Firstpost  

One option for Apple could be to build an autonomous driving platform for automakers. Apple chief Tim Cook portrayed self-driving cars as an ideal match for the technology giant during an interview released Monday by the New York Times. “An autonomous car is a robot and so there are a lots of things you can do with autonomy; we will …

Hyundai says it is in early talks with Apple about building an electric car
4 years, 2 months ago

Hyundai says it is in early talks with Apple about building an electric car

Daily Mail  

Hyundai says it is in early talks with Apple about building a self-driving electric car - sending the the vehicle manufacturer's share price soaring 20 per cent. Korea Economic Daily TV first reported the link up between the iPhone maker and Hyundai, suggesting the first vehicles could be ready for the public by 2027 The South Korean firm didn't say …

These five patents offer hints about what an Apple car could look like
4 years, 2 months ago

These five patents offer hints about what an Apple car could look like

CNN  

New York CNN Business — Talk of a possible Apple car is back. In this way, a passenger could read the page as a fixed object in the external environment while still seeing visual cues about the car’s movements, allowing them to “work, view, or read in comfort without experiencing motion sickness as may occur if the passenger was trying …

Apple Car speculation is back. Here’s what we know so far
4 years, 2 months ago

Apple Car speculation is back. Here’s what we know so far

CNN  

New York CNN Business — Longstanding speculation that Apple will release its own electric, self-driving car was reignited last week when Reuters, citing unnamed sources, reported that Apple plans to produce a passenger vehicle by 2024. Some experts think it’s more likely Apple will partner with one or multiplecar makers to sell a car operating system, self-driving software or other …

An Apple-Tesla showdown on the factory floor is in the works
4 years, 2 months ago

An Apple-Tesla showdown on the factory floor is in the works

Live Mint  

It was kind of inevitable that Tesla Inc.’s biggest challenger wouldn’t be a car company. Yet the effort Automotive suppliers, including Taiwan’s Hota, have been told by Apple to ramp up production of parts ahead of a launch as early as next September, as reported. “You can’t just go to a supplier like Foxconn and say: Build me a car.” …

Apple Targets 2024 for Passenger Vehicle Production: Report
4 years, 3 months ago

Apple Targets 2024 for Passenger Vehicle Production: Report

The Quint  

Apple is moving forward with self-serving car technology, targeting 2024 to produce a passenger vehicle which will host its own battery technology, reported Reuters quoting sources. The passenger vehicle project, known as Project Titan, focuses on a new battery design which could “radically” reduce the cost of batteries and increase the vehicles range. The Cupertino giant also recently purchased autonomous …

Apple plans self-driving electric car by 2024: Report
4 years, 3 months ago

Apple plans self-driving electric car by 2024: Report

India TV News  

Tech giant Apple is planning to venture into the automobile sector. It said that Apple is also working on its own battery technology that will be integrated with the new passenger vehicle. Notably, Doug Field, an Apple veteran who had worked for Elon Musk's Tesla, returned to oversee the project two years ago. If Apple makes a breakthrough in a …

Apple self-driving car to hit market in 2024: Report
4 years, 3 months ago

Apple self-driving car to hit market in 2024: Report

Live Mint  

Apple Inc is moving forward with self-driving car technology and is targeting 2024 to produce a passenger vehicle that could include its own breakthrough battery technology, people familiar with the matter told Reuters. Central to Apple's strategy is a new battery design that could "radically" reduce the cost of batteries and increase the vehicle's range, according to a third person …

Apple reportedly acquires self-driving shuttle firm Drive.ai for an undisclosed sum
5 years, 8 months ago

Apple reportedly acquires self-driving shuttle firm Drive.ai for an undisclosed sum

Firstpost  

Apple is vying against rivals such as Alphabet Inc’s Waymo to develop self-driving vehicles. Apple Inc on Tuesday confirmed that it has acquired self-driving shuttle firm Drive.ai. Technology news website The Information reported earlier this month that the iPhone maker was considering acquiring the firm as a move to bring aboard some of its engineering talent to boost Apple’s own …

Apple to join tech wave sweeping over Hollywood
6 years ago

Apple to join tech wave sweeping over Hollywood

CNN  

Los Angeles CNN Business — The history of Hollywood has been punctuated by infusions of new money and players looking to get into show business. Yet the latest wave of tech giants muscling in on the content game invites new questions about how studios will adapt – and whether the new blood reflects a boon to them or an existential …

Apple to lay off 190 employees working in its self-driving car division Project Titan
6 years ago

Apple to lay off 190 employees working in its self-driving car division Project Titan

Firstpost  

In terms of mileage logged also, Project Titan is far behind its competitors such as Waymo, Tesla and others Looks like Apple’s self-driving car division is in a bit of a turmoil. The Cupertino giant is said to be laying off around 190 employees from its Santa Clara and Sunnyvale offices from its self-driving car division. “A lower rate of …

Apple lays off over 200 people from its 'Project Titan' self driving car division
6 years, 1 month ago

Apple lays off over 200 people from its 'Project Titan' self driving car division

Daily Mail  

Apple has laid off over 200 employees from its secretive self driving car division, it has been claimed. Apple executives have never publicly spoken about the company's self-driving car program, but filings in a criminal court case last year confirmed that the company had at least 5,000 employees working on the project and that it was working on circuit boards …

Apple Cars to become a reality by 2023, predicts former KGI analyst Ming Chi Kuo
6 years, 7 months ago

Apple Cars to become a reality by 2023, predicts former KGI analyst Ming Chi Kuo

Firstpost  

The Cupertino-based company has largely remained silent on its plans about the Apple Car. As industry watchers think that Apple car is dead, the iPhone maker could launch it anytime between 2023 and 2025, a top Apple analyst with Hong Kong-based TF International Securities has claimed. “Apple will earn its 2 trillion dollar market cap through its services business, an …

Apple car may become reality in 2023
6 years, 7 months ago

Apple car may become reality in 2023

The Quint  

Hong Kong, Aug 16 As industry watchers think that Apple car is dead, the iPhone maker could launch it anytime between 2023 and 2025, a top Apple analyst with Hong Kong-based TF International Securities has claimed. "Apple will earn its 2 trillion dollar market cap through its services business, an Augmented Reality headset, and an Apple Car, according to famed …

Apple teams up with Volkswagen to make self-driving passenger vans
6 years, 9 months ago

Apple teams up with Volkswagen to make self-driving passenger vans

Daily Mail  

Apple has partnered with car manufacturer Volkswagen to bring its dream of self-driving cars to life. Scroll down for video Apple has partnered with German car manufacturer Volkswagen to bring its dream of self-driving cars to life. The partnership will turn Volkswagen's T6 transporter vans into autonomous shuttle buses for its employees Apple has had little success with its attempts …

Morgan Stanley analyst says a partnership with Tesla can help Apple's self-driving car initiative
7 years, 9 months ago

Morgan Stanley analyst says a partnership with Tesla can help Apple's self-driving car initiative

Firstpost  

Partnering with one of the most mature self driving car companies in the market will give Apple the leg up it needs. Toyota, Stanford and MIT are together creating a blockchain based solution for easy sharing of data between self driving car companies and component manufacturers. Morgan Stanley analyst Adam Jonas told Business Insider that buying out or partnering with …

Apple is going to face tough competition in the self-driving car space; here's how the rivals stack up
7 years, 9 months ago

Apple is going to face tough competition in the self-driving car space; here's how the rivals stack up

Firstpost  

In level 5 autonomous vehicles, the cars are robotic taxis, only requiring passengers to feed in their destinations, and the steering wheel is optional. However, safety is the major concern here and Ford has indicated that it is not in any kind of race to be the first to have Level 5 self driving cars on the road. Toyota, Stanford …

Tim Cook confirms that Apple is working on software for self-driving cars
7 years, 9 months ago

Tim Cook confirms that Apple is working on software for self-driving cars

Firstpost  

Putting to bed all rumours of Apple designing a self-driving car, Apple CEO Tim Cook in an interview said that the company is focusing on “automated systems” to power a driverless car. projects actually to work on.” Apple who had been working on the front of producing a car under their name, a project better known as Project Titan, saw …

An Apple self-driving car has been spotted in California, and it's built from off-the-shelf parts
7 years, 10 months ago

An Apple self-driving car has been spotted in California, and it's built from off-the-shelf parts

Firstpost  

It’s now two weeks since the permission to test self-driving cars was granted and, finally, an Apple-powered self-driving car takes to the streets Apple received permission to start testing self-driving vehicles on California’s roads earlier this month. It’s now two weeks since the permission was granted and, finally, an Apple-powered self-driving car takes to the streets of the state. Photos …

The iPhone of cars? Apple enters self-driving car race
7 years, 11 months ago

The iPhone of cars? Apple enters self-driving car race

India TV News  

Apple is joining the fiercely competitive race to design self-driving cars, raising the possibility that a company that has already re-shaped culture with its iPhone may try to transform transportation, too. Apple released that statement after Steve Kenner, a former Ford Motor executive who is now Apple's director of product integrity, notified federal regulators of the company's interest in self-driving …

The iPhone of cars? Apple enters self-driving car race
7 years, 11 months ago

The iPhone of cars? Apple enters self-driving car race

Associated Press  

SAN FRANCISCO — Apple is joining the fiercely competitive race to design self-driving cars, raising the possibility that a company that has already re-shaped culture with its iPhone may try to transform transportation, too. Ending years of speculation, Apple’s late entry into a crowded field was made official Friday with the disclosure that the California Department of Motor Vehicles had …

Apple may be using former Blackberry engineers in Canada to develop self-driving car software
8 years, 4 months ago

Apple may be using former Blackberry engineers in Canada to develop self-driving car software

Daily Mail  

Apple is said to have taken the unusual step of working on its car software far away from its California HQ. 'A separate Apple team is developing software that would guide future self-driving cars and run on the operating system,' an unnamed source told Mark Gurman and Gerrit De Vynck at Bloomberg. QNX's former CEO, Dan Dodge, is said to …

Apple Car: Charting Project Titan's progress on a timeline
8 years, 5 months ago

Apple Car: Charting Project Titan's progress on a timeline

Firstpost  

The Apple Car has been a point of discussion ever since rumours started coming out back in 2014. In early 2015, the company started recruiting automotive industry experts as well as car researchers with specialties in battery technology and autonomous systems.Some of the employees on the team had previously worked for companies like Tesla, Ford, and GM, while others have …

Apple is in talks with luxury automaker McLaren to make supercar
8 years, 6 months ago

Apple is in talks with luxury automaker McLaren to make supercar

Daily Mail  

Apple's plans for a self-driving car may have lost momentum, but it appears the firm has not yet given up on the idea of transforming the automotive industry. Scroll down for video Apple is reportedly in discussions with British supercar maker and Formula One team owner McLaren about a strategic investment or a full-blown acquisition to revive its self-driving car …

Apple said in talks with luxury carmaker McLaren: report
8 years, 6 months ago

Apple said in talks with luxury carmaker McLaren: report

Live Mint  

New York: Apple Inc. has approached McLaren Technology Group, the UK builder of supercars, about a potential acquisition, the Financial Times reported Wednesday citing three unidentified people briefed on the talks. Apple, which has been working on a self-driving electric car for more than two years, is considering a full takeover of McLaren or a strategic investment, the FT reported, …

Apple is shifting focus of its secret car project
8 years, 6 months ago

Apple is shifting focus of its secret car project

India TV News  

American multi-national technology company Apple still wants to develop its own self-driving technology though the company may not become an automaker. The iPhone maker's automotive project, long an open secret in Silicon Valley, is shifting to focus on creating the technology for an autonomous vehicle that doesn't require a human driver. The new emphasis was confirmed Friday by a person …

Has Apple ditched its self-driving car? Rumours suggest the firm is now focusing on vehicle software instead
8 years, 6 months ago

Has Apple ditched its self-driving car? Rumours suggest the firm is now focusing on vehicle software instead

Daily Mail  

Apple may be rethinking its strategy on self-driving cars. The new emphasis was confirmed last week by a person with knowledge of the project, after the New York Times reported that Apple is 'rethinking' its automotive strategy. He said that project Titan — the code name for Apple's self-driving car project — is undergoing a 'reboot'. Project Titan — the …

Apple to focus on self-driving cars and not electric cars: Report
8 years, 7 months ago

Apple to focus on self-driving cars and not electric cars: Report

Firstpost  

We’ve been hearing about Apple’s ambitious plans to build an electric vehicle, but now what is known as its Project Titan could be shifting focus on self-driving cars. We’ve been hearing about Apple’s ambitious plans to build an electric vehicle, but now what is known as its Project Titan could be shifting focus on self-driving cars, according to BloomBerg. The …

Apple focuses on developing self driving software to take on Telsa and Google
8 years, 7 months ago

Apple focuses on developing self driving software to take on Telsa and Google

Daily Mail  

Apple has scaled back on its plan to build a car, and is instead developing software for self driving cars, it has been claimed. In an interview last year, Apple board member Mickey Drexler said that before his death in 2011 Steve Jobs had considered building a car. Local residents have complained of late night noise and being followed by …

V-Vehicle: The futuristic car that caught Steve Jobs’ eye
8 years, 9 months ago

V-Vehicle: The futuristic car that caught Steve Jobs’ eye

India TV News  

New Delhi: Apple was not having Steve Jobs reigning when it started working on its first car, but the he was keen to build a futuristic vehicle. The car was taken to Steve Jobs’ house and he had spent 15 minutes sitting inside the vehicle telling everything that had to be improved. Also many of Thompson’s ideas are being used …

Daimler, BMW end talks with Apple on electric car: Report
8 years, 10 months ago

Daimler, BMW end talks with Apple on electric car: Report

Firstpost  

Daimler and BMW have reportedly ended talks with Apple over a cooperation deal on an electric car, which could have been named, unsurprisingly, “iCar.” Daimler and BMW have reportedly ended talks with Apple over a cooperation deal on an electric car, which could have been named, unsurprisingly, “iCar.” According to Handelsblatt, the US tech firm is looking for a partner …

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