Great Wall Heroes global marketing campaign welcomes global tourists
3 months ago

Great Wall Heroes global marketing campaign welcomes global tourists

China Daily  

"Great Wall Heroes 2024—Ensemble of the Great Wall and the Central Axis" is held at Badaling Great Wall on Sep 20, 2024. Enhancing international services: Sharing the city's warmth Since last year, China has introduced a series of policies to ease the arrival of foreign visitors, reaffirming its commitment to openness. The "Great Wall Heroes" from Australia, Thailand, the UK and Canada benefited from visa-free entry or the 144-hour transit visa exemption, allowing them to enjoy a smooth travel experience. Throughout their visit, they experimented with different payment methods, using foreign cards for subway fares, mobile payments for bike rentals and restaurant orders, and cash for cultural souvenirs, excitedly commenting, "It's incredibly convenient!"

Great Wall Heroes Heroes Global Campaign Welcomes  foreign  wall  travel  marketing  heroes  global  payment  service  tourists  2024  introduced  great  international  campaign  welcomes

History of this topic

Great Wall Heroes global marketing campaign welcomes global tourists
3 months ago

Great Wall Heroes global marketing campaign welcomes global tourists

China Daily  

"Great Wall Heroes 2024—Ensemble of the Great Wall and the Central Axis" is held at Badaling Great Wall on Sep 20, 2024. Since 2016, the Beijing Municipal Culture and Tourism Bureau has spearheaded the "Great Wall Heroes" global marketing initiative, inviting overseas travel influencers to engage deeply with Beijing's tourism offerings. In this year's campaign, the four "Great Wall Heroes," …

Great Wall Heroes global marketing campaign welcomes global tourists
3 months ago

Great Wall Heroes global marketing campaign welcomes global tourists

China Daily  

"Great Wall Heroes 2024—Ensemble of the Great Wall and the Central Axis" is held at Badaling Great Wall on Sep 20, 2024. "Great Wall Heroes 2024—Ensemble of the Great Wall and the Central Axis" was held at Badaling Great Wall on Sep 20. Four travel influencers from the UK, Australia, Canada and Thailand were honored as "Great Wall Hero: Visit …

Great Wall Heroes global marketing campaign welcomes global tourists
3 months ago

Great Wall Heroes global marketing campaign welcomes global tourists

China Daily  

"Great Wall Heroes 2024—Ensemble of the Great Wall and the Central Axis" is held at Badaling Great Wall on Sep 20, 2024. "Great Wall Heroes 2024—Ensemble of the Great Wall and the Central Axis" was held at Badaling Great Wall on Sep 20. Four travel influencers from the UK, Australia, Canada and Thailand were honored as "Great Wall Hero: Visit …

Beijing unveils plans to enhance Great Wall tourism
7 months, 1 week ago

Beijing unveils plans to enhance Great Wall tourism

China Daily  

The Simatai section of Great Wall bathed in the sunset. The bureau outlined its commitment to enhancing the visitor experience along the 445-kilometer Great Wall National Scenic Route by optimizing public service facilities. Additionally, efforts will be made to capitalize on the historical significance of the Great Wall and the ancient relics along its path to introduce new high-quality tourist …

Beijing unveils plans to enhance Great Wall tourism
7 months, 1 week ago

Beijing unveils plans to enhance Great Wall tourism

China Daily  

The Simatai section of Great Wall bathed in the sunset. The bureau outlined its commitment to enhancing the visitor experience along the 445-kilometer Great Wall National Scenic Route by optimizing public service facilities. Additionally, efforts will be made to capitalize on the historical significance of the Great Wall and the ancient relics along its path to introduce new high-quality tourist …

2023 'Great Wall Hero-Central Axis Tour' global marketing event held in Beijing
1 year, 5 months ago

2023 'Great Wall Hero-Central Axis Tour' global marketing event held in Beijing

China Daily  

Ms Pang Wei, First-Level inspector of Beijing Municipal Bureau of Culture and Tourism, delivers a speech. 2023 "Great Wall Hero-Central Axis Tour" global marketing event was held on Monday at Beijing Ancient Architecture Museum. Organized by Beijing Municipal Bureau of Culture and Tourism and supported by Beijing Municipal Cultural Heritage Bureau, Beijing Municipal Central Axis World Heritage Application Work Office …

2023 'Great Wall Hero-Central Axis Tour' global marketing event held in Beijing
1 year, 5 months ago

2023 'Great Wall Hero-Central Axis Tour' global marketing event held in Beijing

China Daily  

Ms Pang Wei, First-Level inspector of Beijing Municipal Bureau of Culture and Tourism, delivers a speech. 2023 "Great Wall Hero-Central Axis Tour" global marketing event was held on Monday at Beijing Ancient Architecture Museum. Organized by Beijing Municipal Bureau of Culture and Tourism and supported by Beijing Municipal Cultural Heritage Bureau, Beijing Municipal Central Axis World Heritage Application Work Office …

Global promotional campaign launches at the Liangma River
2 years, 4 months ago

Global promotional campaign launches at the Liangma River

China Daily  

Pang Wei, deputy director of Beijing Municipal Culture and Tourism Bureau gives a speech at the event, Aug 11, 2022. "Great Wall Heroes" is a global marketing campaign launched by the Beijing Municipal Culture and Tourism Bureau on Visit Beijing’s international social media platforms. For example, "Great Wall Heroes" leveraged the China-US Year of Tourism to promote key cultural heritage …

Global promotional campaign launches at the Liangma River
2 years, 4 months ago

Global promotional campaign launches at the Liangma River

China Daily  

The "Great Wall Hero 2022—Beijing, the Night is Young" global promotional campaign event is held at Yansha Wharf on the banks of the Liangma River, Aug 11, 2022. On Aug 11, 2022, the "Great Wall Hero 2022—Beijing, the Night is Young" global promotional campaign event hosted by Beijing Municipal Culture and Tourism Bureau was held at Yansha Wharf on the …

Global promotional campaign launches at the Liangma River
2 years, 4 months ago

Global promotional campaign launches at the Liangma River

China Daily  

The "Great Wall Hero 2022—Beijing, the Night is Young" global promotional campaign event is held at Yansha Wharf on the banks of the Liangma River, Aug 11, 2022. On Aug 11, 2022, the "Great Wall Hero 2022—Beijing, the Night is Young" global promotional campaign event hosted by Beijing Municipal Culture and Tourism Bureau was held at Yansha Wharf on the …

Global promotional campaign launches at the Liangma River
2 years, 4 months ago

Global promotional campaign launches at the Liangma River

China Daily  

The "Great Wall Hero 2022—Beijing, the Night is Young" global promotional campaign event is held at Yansha Wharf on the banks of the Liangma River, Aug 11, 2022. In 2020, the "Great Wall Hero 2020—Visit Beijing Again" global promotional event was held at Guancheng Square at Badaling Great Wall Scenic Spot. The event was combined with the "Beijing Great Wall …

Global promotional campaign launches at the Liangma River
2 years, 4 months ago

Global promotional campaign launches at the Liangma River

China Daily  

The "Great Wall Hero 2022—Beijing, the Night is Young" global promotional campaign event is held at Yansha Wharf on the banks of the Liangma River, Aug 11, 2022. On Aug 11, 2022, the "Great Wall Hero 2022—Beijing, the Night is Young" global promotional campaign event hosted by Beijing Municipal Culture and Tourism Bureau was held at Yansha Wharf on the …

Global promotional campaign launches at the Liangma River
2 years, 4 months ago

Global promotional campaign launches at the Liangma River

China Daily  

Pang Wei, deputy director of Beijing Municipal Culture and Tourism Bureau gives a speech at the event, Aug 11, 2022. "Great Wall Heroes" is a global marketing campaign launched by the Beijing Municipal Culture and Tourism Bureau on Visit Beijing’s international social media platforms. For example, "Great Wall Heroes" leveraged the China-US Year of Tourism to promote key cultural heritage …

Global promotional campaign launches at the Liangma River
2 years, 4 months ago

Global promotional campaign launches at the Liangma River

China Daily  

The "Great Wall Hero 2022—Beijing, the Night is Young" global promotional campaign event is held at Yansha Wharf on the banks of the Liangma River, Aug 11, 2022. In 2020, the "Great Wall Hero 2020—Visit Beijing Again" global promotional event was held at Guancheng Square at Badaling Great Wall Scenic Spot. The event was combined with the "Beijing Great Wall …

Global promotional campaign launches at the Liangma River
2 years, 4 months ago

Global promotional campaign launches at the Liangma River

China Daily  

The "Great Wall Hero 2022—Beijing, the Night is Young" global promotional campaign event is held at Yansha Wharf on the banks of the Liangma River, Aug 11, 2022. On Aug 11, 2022, the "Great Wall Hero 2022—Beijing, the Night is Young" global promotional campaign event hosted by Beijing Municipal Culture and Tourism Bureau was held at Yansha Wharf on the …

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