Nike doubles down on women's sportswear in China
China DailyThe Nike booth at the 5th CIIE in Shanghai. Nike Inc's sustained investment in local innovation and storytelling is a testament to its long-term commitment to China, its second-largest market after the United States, and the global sportswear giant has doubled down on women's sports to drive its growth in the country, its chief executive John Donahoe said in an interview with China Daily. Donahoe, who is also president of Nike, said women consumers in China, particularly Gen Z shoppers, have inspired the company as well as the world, citing the example of how the company has listened closely to dancers while designing performance footwear. "Nike's women's business is growing, and it's growing on top of some exciting innovations and storytelling," Donahoe said. To fuel the growth of Nike women's sports across divisions, Donahoe said the company has a dedicated global women's team, and has more than doubled its investments in women's sports science, design, product, creation and storytelling in recent years.
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