More than 100 million mobile users in India quit their existing telecom operators: Know why?

In the fiscal year 2023, more than 100 million mobile phone subscribers in India took advantage of the mobile number portability feature to change their telecom operator, as per data released by the Telecom Regulatory Authority of India. This figure accounts for approximately 12 percent of India's total mobile subscriber base and indicates a significant shift in consumer preferences within the telecom industry. According to the report of Kotak Institutional Equities, an average of 10 million mobile subscribers ported their numbers each month in FY23, resulting in a cumulative total of 121 million instances of number porting throughout the fiscal year. The industry's focus on reducing customer acquisition costs and enhancing subscriber satisfaction remains paramount, paving the way for a more competitive and customer-centric telecom environment in India.