Election Results: 5 reasons behind BJP’s best-ever show in Maharashtra – from ‘ladki bahin’ to ‘ek hai to safe hai’
Live MintThe Bharatiya Janata Party has put up a stellar performance in the ruling Mahayuti dispensation's expected victory in Maharashtra. Apart from the BJP, the Mahayuti alliance comprises Ajit Pawar-led NCPand Chief Minister Eknath Shinde-led Shiv Sena. Here's a look at 5 reasons for the BJP's best-ever performance in Maharashtra: 1- Ladki Bahin Yojana In the Lok Sabha Elections 2024, the BJP lost ground in Maharashtra. Soon after the drubbing in Lok Sabha, the Eknath Shinde government started the Majhi Ladki Bahin Yojana targetted at the women’s constituency The scheme transferred ₹,1500 per month to the accounts of women between 18 and 60 whose annual family income is below ₹2.5 lakh. 2- Messaging Top BJP leaders, including Prime Minister Narendra Modi and Yogi Adityanath, used slogans like ‘ek hain toh safe hain ” and 'batenge toh katenge during the campaign.