Virgin Media O2 to roll out new AI-powered spam call detection

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Virgin Media O2 is to roll out new AI-powered tools to mobile customers to help combat fraud and spam. As part of a service called Hiya Protect, artificial intelligence is used to analyse phone number behaviour to determine whether to flag a call to a customer as suspected spam or block it as fraud – which Virgin Media O2 said will prevent calls from even reaching customers’ phones. In the fight against fraud, we’re committed to rolling out the latest technology to help keep our customers safe Murray Mackenzie, Virgin Media O2 The new tools will be rolled out to all customers and will be joined by Hiya’s Connect caller ID system, which enables companies to add their information to a call – including their name, logo, call purpose and location – to enable customers to quickly understand who is calling and why. Hiya is doing its part to restore confidence in voice calling by aligning with leaders like Virgin Media O2 Kush Parikh, Hiya According to the telecoms firms, the AI tools it already uses to monitor text messages for spam prevented more than 89 million spam messages from reaching consumers in 2023.