Bing is now better than Google – but it still won’t be more popular
The IndependentSign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy The new AI-enabled Bing is Microsoft’s biggest ever play to take on Google, yet experts warn it is unlikely to even make a dent in the search giant’s dominance. Google CEO Sundar Pichai said the company would instead first be working to weave AI features into Google’s existing search tools. SEO experts are betting that this approach will be enough to stave off Microsoft’s challenge, especially considering Google remains the default search engine for the majority of web users. Google has obviously been threatened by this, hence the retaliation, but now I feel like the change that Microsoft Edge will make just won’t be big enough to make people switch.” Google’s market dominance is so complete that the company’s name has become a synonym for search, however it faces other existential threats to its near-monopoly status beyond just artificial intelligence.