Facebook is pushing back on Apple’s new privacy rules
Facebook is pushing back on new Apple privacy rules for its mobile devices – and putting app developers in the middle. Facebook said it expects “less impact” on its own advertising revenue than on the ad-supported businesses that rely on its audience network to promote their apps. It is also asking businesses to create a new In Facebook’s second-quarter earnings call last month, finance chief Dave Wehner said the company is “still trying to understand what these changes will look like and how they will impact us and the rest of the industry. But the very least, it’s going to make it harder for app developers and others to grow using ads on Facebook and elsewhere.” He also called targeted ads “are a lifeline for small businesses, especially in a time of COVID.” Apple, on the other hand, said it is intent on giving people more choice over how they want to be tracked by companies on the internet – and the ability to say no if they do not.
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