Twitter's new look: From text messages to images on timeline

As Twitter prepares to go public in a matter of weeks, the change will also present Twitter’s advertisers with more opportunities to get attention-grabbing ads in front of users - leading to more revenue for the company. “We want to make it easier for everyone to experience those moments on Twitter.” Twitter’s changes served up another reminder that social media remains one of the most hotly contested arenas in the technology sector. Earlier on Tuesday, Google Inc unveiled new features that let users publish slick home videos to its Google+ social network - a veiled assault on Twitter’s Vine app and Facebook’s Instagram, which support video-sharing. Twitter’s new look immediately drew mixed reactions from some of the tech digerati and early adopters, including many who predicted the more visual look would appeal to newcomers who might find Twitter’s stream of rolling text confusing.