8 months, 3 weeks ago

Hyderabad’s motorcycle makeovers

HYDERABAD: Gone are the days of uniformly produced factory bikes. “In Hyderabad, the customisation culture has grown largely over the past ten years,” explains G Ram Chander Yadav, founder of Zero Custom Motorcycles, adding, “Earlier, those who sought complete customisation of their bike had to travel to Mumbai, Delhi, or other north Indian states but at present, there are plenty of skilled and personalised bike custom builders in the city.” The process of customisation is a collaborative effort, unlike the bygone era of buying generic parts, builders now work hand-in-hand with customers to translate their aspirations into reality. Whether it’s a full-blown cafe racer conversion or comfort-enhancing tweaks for a touring enthusiast, customisation is to bring out the full potential of a bike. “Many people consider that customisation is just purchasing parts from stores and fitting them, it is beyond that,” says Pathik Nimbalkar, one among the trio founders of Eimor Customs. Hyderabad has a large and active motorcycle community with a passion for long-distance rides and adventures, here the trend extends beyond mere aesthetics, as many riders seek modifications that enhance the performance and capabilities of their bikes for these epic journeys.

New Indian Express
Hyderabad Motorcycle Makeovers Customisation Bikes Today
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