AFL, NRL clubs desperate to keep fans after coronavirus pandemic for financial reasons
4 years, 9 months ago

AFL, NRL clubs desperate to keep fans after coronavirus pandemic for financial reasons

ABC  

Professional sports clubs are doing what is forbidden in public and using their mailing lists to "reach out". As we've observed previously, AFL clubs particularly have come perilously close to shaming supporters into purchasing membership over the past 25 years with campaigns that created the underlying assumption that "You are not a real supporter if you are not a member". Stay up-to-date on the coronavirus outbreak Download the ABC News app and subscribe to our range of news alerts for the latest on how the pandemic is impacting the world The subsequent upselling of reserved seats and various gold and platinum packages that guaranteed AFL grand final tickets if your club fielded one of the two out of 18 teams to make it have provided a substantial revenue stream. Clubs must master the PR game The most awkward task for clubs now "reaching out" is acknowledging the right to discounts or refunds on current memberships, while hoping to retain as much pre-paid cash as possible — even if a severely truncated or abandoned season means most non-redeemed memberships will be virtual donations. With thousands of fit young professional athletes locked up for an extended period, athlete behaviour will also play some part in shaping public opinion on whether sport has "done its bit".

History of this topic

Coronavirus Today: Are we really ‘done with COVID’?
2 years, 10 months ago
Multiple COVID-19 outbreaks hit Australian domestic leagues
3 years ago
Coronavirus-proofing NFL Facilities is a Tall, Masked Task
4 years, 4 months ago
Seven Premiership players and two staff test positive for coronavirus
4 years, 5 months ago
Coronavirus Outbreak: National Rugby League resumes in Australia after two-month hiatus with some feel-good moments
4 years, 7 months ago
Coronavirus Outbreak: Rushed Premier League return could put lives at risk, fears Watford manager Nigel Pearson
4 years, 7 months ago
Coronavirus Outbreak: Third Brighton player tests positive for COVID-19 ahead of 'Project Restart' conference call
4 years, 7 months ago
Coronavirus Outbreak: Australian Cricketers Association questions CA's claims of financial crisis, massive pay cuts
4 years, 8 months ago
Coronavirus: ACA questions Cricket Australia’s financial warnings
4 years, 8 months ago
Football, cricket and rugby chiefs to face government questions on how coronavirus has ravaged sport
4 years, 8 months ago
Coronavirus Outbreak: Athletes should not be rushed back into action, says World Players Association
4 years, 8 months ago
AFL, NRL need a united front to get their seasons started again following coronavirus shutdown
4 years, 8 months ago
NRL faces several challenges before 2020 season can restart after coronavirus shutdown
4 years, 8 months ago
Coronavirus Outbreak: Sport could resume in empty stadiums, says top US disease expert Anthony Fauci
4 years, 8 months ago
NRL pushes for May 28 resumption after coronavirus suspension despite caution from government, health authorities
4 years, 8 months ago
Coronavirus: US sports examine possible returns
4 years, 8 months ago
NRL plans for May 28 return amid coronavirus as Nine Network accuses league of 'mismanagement'
4 years, 9 months ago
NRL faces difficult post-coronavirus future, but league hopes to satisfy sport-hungry crowds after crisis
4 years, 9 months ago
Coronavirus: Danny Rose criticises UK govt's call for footballers
4 years, 9 months ago
The battle between Australia's sporting codes is fierce but will coronavirus teach them to play nice?
4 years, 9 months ago
Coronavirus Outbreak: Rugby nations engaged in 'unprecedented amount of dialogue' as pandemic leaves sport in tatters
4 years, 9 months ago
Renee had a year's work in the sports industry lined up, then coronavirus meant she lost it all in a day
4 years, 9 months ago
Coronavirus: A-League footballer tests positive
4 years, 9 months ago
Coronavirus Outbreak: Australian professional football player tests positive for COVID-19
4 years, 9 months ago
Coronavirus: Australian football body slashes 70% of staff
4 years, 9 months ago
Andrew Johns suggests NRL adopts 12-team competition as coronavirus leaves financial hit
4 years, 9 months ago
Coronavirus: English footballers' union seeks talks to protect salaries
4 years, 9 months ago
Coronavirus Outbreak: New Zealand Rugby chief executive Mark Robinson says sport is fighting for survival due to COVID-19
4 years, 9 months ago
Free-to-air television networks to suffer as audience-pulling sports off the schedule due to coronavirus
4 years, 9 months ago
Playing AFL, NRL and other professional sporting matches has not helped our coronavirus crisis
4 years, 9 months ago
Coronavirus Outbreak: Australia's National Rugby League shuts down after a lot of deliberation in response to COVID-19 spread
4 years, 9 months ago
North Melbourne football players apologise for 'inappropriate' party amid coronavirus social-distancing warnings
4 years, 9 months ago
Coronavirus: Missing sport? - these freebies could be for you
4 years, 9 months ago
Coronavirus pandemic: New Zealand rugby, football teams indefinitely base themselves in Australia amid COVID-19 threat
4 years, 9 months ago
An extended coronavirus shutdown may change sport as we know it in Australia
4 years, 9 months ago
Coronavirus COVID-19 outbreak hits community and junior sport as competitions put on hold
4 years, 9 months ago
Coronavirus will inflict financial pain on the AFL and NRL. But who will pick up the bill?
4 years, 9 months ago
Coronavirus pandemic: Australia's top-flight football competition A-League to be played behind closed doors
4 years, 9 months ago
Coronavirus outbreak will see A-League and W-League games continue behind closed doors, FFA says
4 years, 9 months ago
Coronavirus leaves sporting codes facing an uncertain future and bracing for a financial hit
4 years, 9 months ago
Cameron Smith wants 2020 NRL season suspended because of coronavirus pandemic
4 years, 9 months ago
AFL looking at cramming matches in case coronavirus outbreak postpones 2020 season
4 years, 9 months ago
Coronavirus hangs over Australian sport like an ominous sense of dread
4 years, 9 months ago
Why sport matters in the time of coronavirus
4 years, 9 months ago
Sports stars unite to support ‘heroes’ helping vulnerable in coronavirus fight
4 years, 9 months ago
Leagues postponed, athletes infected – coronavirus plunges sport into the twilight zone
4 years, 9 months ago
Coronavirus: Association of Spanish Footballers requests matches be suspended
4 years, 9 months ago
Coronavirus fears could see NRL games played in empty stadiums, CEO Todd Greenberg says
4 years, 10 months ago
NBA players advised not to high-five fans as coronavirus spreads
4 years, 10 months ago

Discover Related