Perplexity AI starts testing ads on its platform

AI search startup Perplexity AI has announced that it will start testing ads on their platform from this week. In a blog post making the announcement, the Perplexity AI stated, “To fully deliver on our mission to spark the world’s curiosity, we need to invest in building not just a beloved product, but a robust and self-sustaining business.” The startup also promised that the ads will not make the user experience cluttered. They will also be marked as “ Perplexity AI said that if the user clicks on the “While brands are keen on understanding how their companies appear in AI answer engines like ours, we will avoid duplicating the SEO industry, where people are implementing arbitrary tactics to improve their rankings at the expense of user utility,” Perplexity AI noted. The goal they said was to create genuine curiosity about a brand among users instead of manipulating answers to include brands.