Ralph Lauren designed Team USA’s Olympics kit: A look behind the scenes

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about offers, events and updates from The Independent. This year, Ralph Lauren won the bid to be team USA’s official outfitter for the Paris Olympics 2024, and the designs do not disappoint. “Every opportunity we have to dress Team USA is an exciting one and of course an amazing challenge,” says David Lauren, Ralph Lauren’s chief branding and innovation officer. How do you create the style that feels right and appropriate for each athlete each time we come?” For the last summer Olympics in humid Tokyo, Ralph Lauren designed lightweight, cool garments for the US athletes using technology that directed heat away through a fan fitted in the back of the neck. For its ninth turn dressing Team USA, Ralph Lauren’s attire fits each athlete personally, aiming to identify with every American watching.