Facebook giving News Feed algorithm a touch of AI

If there’s one thing Facebook has continually strived to do since its inception is that it has tried to surface what’s relevant to the user. They’re working on a system called ‘deep learning’ that will help Facebook figure out posts that may not seem too pertinent to the algorithms but have a great personal value to the user. Facebook looking to humanise the News Feed system Facebook’s Chief Technology Officer, Mike Schroepfer, said that one of the most important places where deep learning will be put to use is to improve the News Feed experience. Using deep learning, the selection of posts that hit your News Feed will only end up getting better, with a more personal touch. The potential this feature has to be able to pluck out users who will genuinely be interested in looking at and clicking your While deep learning is only just kicking off, Srinivas Narayanan, an Engineering Manager at Facebook says that the AI group will be working on both applications hat can help the company’s products and on more general research on the topic that will be made public.