iQOO evaluating potential of quick commerce but hasn’t made definitive decision, says CEO Nipun Marya

iQOO has expanded beyond online sales, entering offline retail channels through mainline stores. The brand is currently evaluating the potential of quick commerce but hasn’t made a definitive decision, said Nipun Marya, CEO of iQOO in an interaction with The Hindu. Nipun said that iQOO’s long-term growth strategy in India focuses on establishing strong brand fundamentals, including defining its brand promise and target consumer. iQOO phones emphasise on high performance, long battery life, fast charging, and advanced features such as high-resolution cameras and large displays in a much aggressive pricing than what the market offers. “The brand’s product offerings cater to the needs of users who demand high performance and advanced features in their smartphones,” said Nipun.