Private labels have their moment

Trace One is a Business Reporter client This year, private labels are irresistible. Nearly 90 per cent of consumers bought private labels for their better value compared with national brands. Retailers can seize this moment to satisfy grocery shoppers As inflation makes private labels more attractive, grocers can grab this opportunity to attract and retain new customers. As the share of private label penetration rises, and more consumers trust private label quality and performance, retailers can launch a steady stream of innovative products, adding value beyond the traditional brands’ offerings. That’s why, as inflation soars, grocery retailers around the world are switching to PLM solutions to save time as they develop food private labels.