Decoding ‘Special 65’ campaign: An RSS strategy to unite Hindu voters ahead of Maharashtra Assembly elections
1 month, 1 week ago

Decoding ‘Special 65’ campaign: An RSS strategy to unite Hindu voters ahead of Maharashtra Assembly elections

Live Mint  

As the Maharastra Assembly election dates near, all political parties are leaving no stone unturned to ensure victory in one of the most keenly watched elections in the country. The Rashtriya Swayamsevak Sangh, the ideological mentor of the Bharatiya Janata Party, has, through special 65 friendly organisations, launched a campaign called 'Sajag Raho' in poll-bound Maharashtra. If Hindus are divided The “Sajag Raho” initiative aligns with recent messages from BJP leaders, including remarks made by the Chief Minister of Uttar Pradesh, Yogi Adityanath, where he raised the slogan “Batenge toh katenge,” which loosely translates to “if Hindus are divided, they will perish." At a recent poll rally in Maharashtra's Dhule, Prime Minister Narendra Modi attacked the Congress, saying that the party's sole agenda was to make one caste fight against another. The BJP is amplifying this campaign based on the PM's slogans with front-page newspaper The PM’s slogan, however, drew criticism from Congress and other opposition parties in Maharashtra.

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