Designer transforms lowly pattern into high fashion
Designer Hu Sheguang and influencer Li Meiyue pose for a photo in Shanghai on March 30, 2024. For most users of Douyin, China’s version of TikTok, they may have watched at least one of the viral videos of influencer Li Meiyue strutting in custom-made suits of dongbei dahua, or the “Northeast China big flower” print, on the streets of fashion capitals such as New York, Paris, London and Tokyo. Hu Sheguang, designer of Li’s suits, launched “Power of Time—Dongbei Dahua by the Bund”, an haute couture collection featuring only the erstwhile controversial pattern, on Saturday at the BUND Space, dazzling at the 2024 A/W Shanghai Fashion Week. All made with jacquard fabric with a soft sheen, the new collection is comprised of three-piece suits, windbreakers, cloaks, qipao dresses and the Chinese style men’s standing-collar long coats. Presenting the garments were Yu Weiwei, Miss World China in 2013, and 34 of Hu Sheguang’s Supermodels, a team of fashion enthusiasts with an average age of 55.
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