Myntra gears up for festive sale with $103 million fund infusion
Live MintFlipkart-owned fashion e-tailer Myntra, which is gearing up for its seven-day Big Fashion Festival sale starting 16 October, has received fresh fund infusion of $103 million from FK Myntra Holdings, its Singapore-based parent entity, according to regulatory documents. Myntra Jabong India Pvt Ltd has issued shared to FK Myntra Holdings and QuickRoutes International, according to documents sourced from business intelligence platform Tofler. With a focus on omnichannel, Myntra has integrated more than 1000 stores from around 100 brands on its platform to ensure customers get their orders delivered to their doorstep quickly. Giving a major boost to the omni-channel strategy ahead of the festive season Myntra has partnered with a dozen new brands across categories, giving customers access to new season collections from their stores across the country.