Dell partners with Iris Computers to enhance distribution strategy

End-to-end technology solutions provider Dell today said it has partnered with Iris Computers for distribution of its enterprise and end-user products and solutions. The tie-up is expected to further enhance Dell’s newly launched distribution strategy, enabling it to reach Iris’ over 3,500 partner base, a release said here. “This business strategy means greater profitability and more business growth for our channel partners,” Dell India executive director for marketing Ravi Bharadwaj said. It seeks to empower partners with the best-in-class products, solutions and services,” Dell India Director for sales and commercial channel Swarnendu Mukherjee said.