‘Avengers: Endgame’ leaves behind lessons for Bollywood
5 years, 7 months ago

‘Avengers: Endgame’ leaves behind lessons for Bollywood

Live Mint  

New Delhi: At ₹52 crore, Marvel’s blockbuster superhero flick 'Avengers: Endgame' notched up the third highest opening day of all time in India, after war epic 'Baahubali 2: The Conclusion' and Rajinikanth-starrer '2.0'. Given that Bollywood dominates the country’s popular culture and collective consciousness, it is more than a little surprising that the top three openers of India’s movie business are all non-Hindi language films. “Filmmakers need to understand that people have a lot of choice now.” Puri said 'Endgame', along with films like 'Baahubali', has proven what the fundamentals of producing a blockbuster are — people need to be able to laugh, cry and cheer in a movie theatre, characters need to be real and relatable and then language does not matter. “Franchises create suspense in a way that fans get connected and they make their decision to view the next film based on the same,” said Devang Sampat, director, India Strategic Initiatives, Cinépolis India.

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