Axis becomes center of attention
China DailyThe Drum tower is one of the landmark attractions along the Beijing Central Axis. In the short term, cultural exploration activities for the Beijing Central Axis will be organized to further optimize tourism routes and update and standardize the explanations provided by tour guides, thus better satisfying summer vacationers. More tourism products featuring digital, immersion and learning experiences along the central axis are expected to be rolled out and creative and cultural products will be offered, Zhang says. In addition to government organs, experts in the field have recently actively proposed suggestions for upgrading cultural and tourism services for the Beijing Central Axis. Dai Juncheng from the School of Culture and Communication, Central University of Finance and Economics, says world cultural heritage status will surely produce a positive influence over the inbound tourism market.