Sales push as brands brace for tough 2025
1 month, 2 weeks ago

Sales push as brands brace for tough 2025

China Daily  

By LI FUSHENG | China Daily | Updated: 2025-02-10 09:48 Dancers perform next to a BYD Sealion 7 at the Singapore Motor Show on Jan 9, 2025. Over the past five years, the number of Chinese car brands selling more than 600,000 vehicles annually jumped from 11 in 2020 to 13 in 2024, signaling a dramatic shift toward greater market concentration. More tellingly, for the first time, Chinese brands have broken into the ranks of those with sales exceeding 1.2 million units annually — a mark that was once the exclusive domain of foreign brands. The decline is a direct result of the seismic shift toward electric vehicles and smart driving technology — areas where many foreign brands have struggled to keep pace. As intelligent driving systems become standard, the focus is shifting to in-car experiences, with carmakers investing heavily in creating more personalized, intuitive environments for consumers, said McKinsey.

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