'Walking on a Dream' the slogan for WA's latest international tourism advertising campaign
ABC"Walking on a Dream" will be the catchphrase for selling tourism in WA for at least the next five years after the state launched a new $15 million global campaign. Key points: The new campaign will see adverts shown in 11 countries and interstate WA is trying to rebuild its tourism industry after a tough two years Musician Luke Steele says it is an "honour" to promote his home state The 2008 hit song Walking on a Dream by WA's Empire of the Sun has been reimagined for the campaign, which will run interstate and in 11 different countries. Tourism Minister Roger Cook told the crowd the campaign reflected Aboriginal culture being the "beating heart of WA's tourism strategy". "We're changing this, the new tourism campaign guided through close consultation with WA's Aboriginal community leaders and the community at large."
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