How can corporate collaborations transform grassroots sports in India?
4 days, 7 hours ago

How can corporate collaborations transform grassroots sports in India?

India Today  

Grassroots sports programmes form the backbone of a thriving sports ecosystem. In India, where sports have often taken a backseat to academics, these initiatives are essential for identifying and nurturing young talent while cultivating life skills such as teamwork, discipline, and resilience. Ltd, has been instrumental in driving grassroots sports initiatives in India. Corporate entities are instrumental in advancing grassroots sports, bridging the gap between potential and opportunity. Despite their benefits, grassroots sports face challenges such as inadequate funding, insufficient infrastructure, and societal biases undervaluing sports as a career.

India Corporate Talent Grassroots Grassroots Sports  unity  corporate  funding  collaborations  physical  transform  india  young  global  initiatives  grassroots  opportunities  talent

History of this topic

Indian football will need to strike balance between investments and good grassroot programmes: Sol Campbell
1 month ago

Indian football will need to strike balance between investments and good grassroot programmes: Sol Campbell

The Hindu  

Investment in grassroots to “cultivate new blood” is the development path that a country like India should adopt to see success in football, feels the Arsenal legend Sol Campbell. “I think if India can find a good balance between getting investments and a good grassroots programme, the sport will grow. “If you haven’t got a system, you don’t know what …

India’s sports industry to jump to $130 billion by 2030: Deloitte-Google report
2 months ago

India’s sports industry to jump to $130 billion by 2030: Deloitte-Google report

Live Mint  

MUMBAI: India’s sports industry is set to grow from $52 billion in 2023 to $130 billion by 2030, driven by a surge in multi-sport fan base and deepening engagement from Gen Z audiences, according to a Deloitte-Google report. “We’re witnessing a surge in multi-sport fandom, growing popularity of digital platforms, and deep engagement from Gen Z, who represent the largest …

Basketball Federation of India firming up grassroots structure to grow sport in the country: Aadhav Arjuna
7 months ago

Basketball Federation of India firming up grassroots structure to grow sport in the country: Aadhav Arjuna

The Hindu  

Aadhav Arjuna, president of the Basketball Federation of India is slowly and steadily putting in place the grassroots system required to make the sport a truly professional one. Speaking to the media after BFI’s AGM here on Saturday, the 42-year-old said, “Our ambition is to ensure India takes part in 3x3 format at the 2028 Los Angeles Olympics and be …

Building a Sporting Nation: STAIRS' One India One Goal Initiative' Aims for Olympic Success
10 months, 1 week ago

Building a Sporting Nation: STAIRS' One India One Goal Initiative' Aims for Olympic Success

News 18  

‘One India One Goal Initiative’ by STAIRS aims to grow sports at the grassroots level, an Initiative that embodies government’s vision to propel India into a Sports Superpower by nurturing grassroots sports and expanding the sporting ecosystem. “Through meticulous planning, we seek to identify and nurture talent at the grassroots, establish regional centers of excellence, and provide ample opportunities for …

Sporting Nation enters tenth edition, gains momentum on growth highway
10 months, 3 weeks ago

Sporting Nation enters tenth edition, gains momentum on growth highway

The Hindu  

The tenth edition of ‘Sporting Nation in the Making’ is out with the industry initiative providing a comprehensive view of the Indian Sports Industry, with an eye on the scale, direction, and crucial growth drivers. “Ten years ago, we had embarked on this endeavour in the backdrop of a fast-evolving sports ecosystem in the country, and it has since been …

Abhinav Bindra, Neeraj Chopra, De among speakers as RCB announces flagship sports conference
1 year, 1 month ago

Abhinav Bindra, Neeraj Chopra, De among speakers as RCB announces flagship sports conference

Hindustan Times  

Royal Challengers Bangalore with its innovation arm--RCB Innovation Lab, will bring the first-ever Leaders Meet to India, scheduled in Bengaluru on November 29 and 30. Athlete Neeraj Chopra The event will mark a historic occasion and witness insightful discussions in the presence of prominent figures from the sports world such as BCCI secretary Jay Shah, Will Brass, Ellie Norman, and …

Video: Neeraj Chopra’s achievements have uplifted Indian sports, says Hyderabad City Police Commissioner C.V. Anand
1 year, 4 months ago

Video: Neeraj Chopra’s achievements have uplifted Indian sports, says Hyderabad City Police Commissioner C.V. Anand

The Hindu  

During the Sportstar Conclave - Focus Telangana, Hyderabad Police Commissioner C.V. Anand expressed his opinion on the significance of sports in community building and the positive impact it has on the nation. Sports require physical movement, which helps build relationships and understanding with people that may not happen when playing a computer game,” Anand said. The Indian sports ecosystem is …

Transforming India's sports landscape
1 year, 4 months ago

Transforming India's sports landscape

Hindustan Times  

The adage "cricket is not just a sport, but a religion in India" is familiar to every Indian. However, this began to change when India started participating in prestigious events like the Asia Cup and Cricket World Cups, leading to the formulation of India's first sports policy in 1984, which focused on raising the standard of sports in the country. …

Paving the way of maximising Pickleball's potential in India
1 year, 4 months ago

Paving the way of maximising Pickleball's potential in India

Hindustan Times  

Cornerstone Sport, a renowned sports management and talent representation agency, has proudly unveiled its collaboration with Global Sports to proudly present the Monsoon Pickleball Championship in the vibrant city of Mumbai, India. Having triumphantly organized two resounding championships earlier in 2023, namely the Indian Open in Goa boasting participation from over 240 players, and the esteemed Global Sports Pickleball Championship …

Adopting a specific sport between private and public sector participants will help sports development in India
1 year, 8 months ago

Adopting a specific sport between private and public sector participants will help sports development in India

Firstpost  

In the recent past, one of the most talked about aspects in sports has been the support system for Indian athletes. While on one end of the spectrum is the support from the public sector which has grown manifold in India in recent years, there is also investment from the private sector which plays a pivotal role in the development …

Manisha Malhotra: Time for government to open doors to corporates and make sports a larger movement
2 years, 3 months ago

Manisha Malhotra: Time for government to open doors to corporates and make sports a larger movement

The Hindu  

Manisha Malhotra, the Head of Sports excellence and scouting, at JSW Sports, said that the time has come for the Indian Government to open its doors for the corporates and make sports a “larger movement”. Speaking at a panel discussion on public-private partnerships at the Sportstar West Sports Conclave 2022, Manisha said corporate entities can add innovation to the government …

Sportstar North Sports Conclave 2022: Role of sports industry in UP’s run to become a trillion-dollar economy
2 years, 4 months ago

Sportstar North Sports Conclave 2022: Role of sports industry in UP’s run to become a trillion-dollar economy

The Hindu  

Navneet Sehgal, Additional Chief Secretary, Sports in Uttar Pradesh, says the state is working on a new sports policy, which will see sporting facilities come up in four districts. But in these districts also, work is already underway,” he said while speaking at the North Sports Conclave in Lucknow. Sehgal also said Uttar Pradesh’s industrial policy would allow for better …

Have Indian Brands Really Unlocked The True Potential of Sports?
2 years, 6 months ago

Have Indian Brands Really Unlocked The True Potential of Sports?

News 18  

By Sudhir Shukla According to psychologists like Shirley Wang, there are eight different motivations for people to love sports. Since its inception in 2014, the Pro Kabbadi League has quickly emerged as the second most-watched sport in India with 28 million viewers where multiple brands like VIVO, Tata Motors, BYJUs, and more, were able to capture the audience’s attention. The …

ABP Ideas Of India: Sporting Nation — Kapil Dev, Zafar Iqbal, Anju B George, Leander Paes To Share Views And Vision
2 years, 9 months ago

ABP Ideas Of India: Sporting Nation — Kapil Dev, Zafar Iqbal, Anju B George, Leander Paes To Share Views And Vision

ABP News  

New Delhi: What qualifies for a country to be called a "sporting nation"? Even a country like China, whose Olympic participation pedigree is lesser than nations like the UK or India, have their dominance shown at the global sporting event. The country's best sporting minds are coming together at ABP Network's 'Wild Stone presents Ideas of India' summit to discuss …

Geet Sethi: It’s an exciting time for all the stakeholders of Indian sports
6 years, 2 months ago

Geet Sethi: It’s an exciting time for all the stakeholders of Indian sports

The Hindu  

My journey with Sportstar started in 1981 when I played the national billiards and snooker championships in Chennai. But Sportstar and The Hindu were publications from the same group that invested in Indian sport not only for monetary returns, but for the deeper ideological cause of showcasing and highlighting all sports. More importantly, with the explosion of the media in …

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