Jamie Oliver is veering into cultural appropriation. Because he’s Jamie Oliver
CNNEditor’s Note: Anna Sulan Masing is a writer, editor and academic based in London, with a focus on food and drink, she explores issues around identity, equality and sustainability. CNN — Celebrity chef Jamie Oliver’s recent Sunday Times interview in which he said he has “teams of cultural appropriation specialists” to make sure he doesn’t get into hot water over his recipes, has caused a stir – as the topic of cultural appropriation always does. Jamie Oliver, the brand, is the everyday lad who grew up in front of the nation’s eyes – from carefree Vespa riding to tackling school lunches and sugar in drinks. Indeed, author Reni Eddo-Lodge tweeted that: “Jamie Oliver’s jollof rice hurts my soul.” In these cases, Oliver is both appropriating dishes, and inaccurately conveying their essence. Oliver is not the only celebrity chef to find himself in hot water over cultural appropriation, as Gordon Ramsay discovered when his “Asian Eating House” Lucky Cat opened in London in 2019.
History of this topic
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