Grocery shopping is forever changed by the coronavirus
CNNNew York CNN Business — The outbreak of coronavirus is pushing Americans to buy their groceries online, a development that could have a lasting effect on the supermarket industry. “We are seeing a larger percentage of customers over the age of 60 that are coming online,” said JJ Fleeman, chief e-commerce officer for Ahold Delhaize in the United States, which owns brands like Stop & Shop, Food Lion and the online delivery service Peapod. “We’re seeing a lot of new customers coming into the channel.” A third of consumers said Sunday that they had purchased groceries for online pickup or delivery in the past seven days, according to a survey by analysts at Gordon Haskett Research Advisors. “The surge in online grocery orders is causing operational difficulties,” said Bill Bishop, CEO of grocery consulting firm Brick Meets Click. Coronavirus “may hasten the adoption” of online delivery and pickup, touching off long-term challenges for smaller chains earlier than expected, Kelly Bania, analyst for BMO Capital Markets, said in a research report this week.