Belgian luxury handbags brand says 'committed' to huge China market
China DailyBelgian luxury handbags brand Delvaux said it is confident about demand in China, a key market that it entered 10 years ago, and is committed to the country, where consumers are increasingly buying quality products. Driven by a huge consumption market, international luxury brands have debuted limited editions of new products with dragon elements tailored for China ahead of the Lunar New Year, as they aim to attract more buyers with localization strategies. On Alibaba's e-commerce platform Tmall, luxury brands such as Gucci, Valentino, Versace and Bottega Veneta have launched more than 1,000 styles of limited edition products with dragon elements for Spring Festival. Spring Festival, the most important traditional holiday in China, naturally provides a good opportunity for luxury brands to boost their holiday sales," said Zhang Weilin, an analyst at market research provider LeadLeo Research Institute.
History of this topic
Dragon-related products see explosive sales growth ahead of holiday
China DailyDiscover Related
