’Roohi’ breathes new life into theatre business
Live MintHorror comedy Roohi seems to have breathed some life into India’s ailing theatrical business, which had been starved of new Bollywood offerings. The Rs2.75 crore first day earnings were higher than those notched up by Hollywood offerings such as Tenet and Wonder Woman 1984 but substantially lower than Vijay’s Tamil film Master, the only significant movie releases post reopening of movie theatres. Box Office India said the Mahashivratri holiday, the film’s popular music and pent-up demand among the youth for outdoor entertainment could have contributed to the Hardik Mehta directed film’s collections, adding that this is the closest the movie business has come to normalcy since the pandemic. Bihar-based exhibitor Vishek Chauhan called the film a "big-screen entertainer" while independent distributor and exhibitor Akshaye Rathi with properties across Maharashtra and Chhattisgarh added that opening day numbers would be considered as good as a Rs9 crore-Rs10 crore start in a regular environment. Since the reopening of theatres, Roohi is possibly the first Hindi film that is drawing people to cinemas in large numbers,” Rathi had added on the film’s opening day.