Drinking With Your Eyes: How Wine Labels Trick Us Into Buying
11 years, 5 months ago

Drinking With Your Eyes: How Wine Labels Trick Us Into Buying

NPR  

Drinking With Your Eyes: How Wine Labels Trick Us Into Buying 1 of 0 i View slideshow We're all guilty of it. In his new book 99 Bottles of Wine, Schuemann spills the industry's secrets about how wine labels tickle our subconscious and coerce us into grabbing a bottle off the shelf. But for less-accomplished oenophiles who are still experimenting with wine, the bottle needs to "pop" off the shelf more, Schuemann says. "Eating and drinking isn't just about taste, but it's a combination of all our five senses — smell, touch, vision and even sounds," she says. "If the description on the back makes you imagine the wine's fruity bouquet and the way it feels in your mouth, then the taste will be enhanced and consumption goes up."

Wine Foil Bottle Label Labels Schuemann Wine Labels  bottle  labels  drinking  wine  way  taste  label  eyes  schuemann  expensive  gold  trick  buying  foil

History of this topic

Revealed: The formula for the perfect bottle of wine - as studies show the colour of the vessel, type of cork and even style of label can influence the taste
1 year, 1 month ago

Revealed: The formula for the perfect bottle of wine - as studies show the colour of the vessel, type of cork and even style of label can influence the taste

Daily Mail  

Faced with a baffling array of increasingly expensive choices, choosing a bottle of wine can feel like a daunting challenge. And just this week, experts revealed that when it comes to white or rosé wines, choosing varieties in clear bottles can leave your wine tasting of wet dog or boiled cabbage. When the cheapest wine was given deceptively high pricing, …

Discover Related