Everyone wants to be a YouTuber. Until they don’t
1 month ago

Everyone wants to be a YouTuber. Until they don’t

The Independent  

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. MatPat, the host of Game Theory, knew he would walk away three years before he finally did, saying “I didn’t want to do this forever.” After ten years of weekly uploads, Tom Scott said in his ‘goodbye’ video he needed “things in my life that are not work”. Caspar Lee is one of the most recognisable names and faces of the ‘YouTube Brit Crew’ era of UK digital exports, along with fellow creators like Alfie Deyes, Zoella, Joe Sugg, Jim Chapman, and Marcus Butler. “For people like me, who started in that era of ‘I'm going on holiday, I'm going to share that,’ or ‘I'm hanging out with this person, I’m going to share that,’ the other platforms have almost become easier in that regard.” Caspar still wrestles with why he dropped away from YouTube. “When you’re in the business of growing a YouTube channel, you’re always trying to improve on everything,” Caspar says.

History of this topic

YouTube has 1.8 billion monthly views from registered users, which is a clear indicator of our toxic dependence on social media
6 years, 10 months ago
YouTube changed its ad rules to appease advertisers. YouTubers say they’re the ones paying for it
7 years, 2 months ago
YouTube alienates amateur users by courting pros
12 years, 5 months ago

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