BJP targets young voters with short videos highlighting government initiatives
9 months, 1 week ago

BJP targets young voters with short videos highlighting government initiatives

The Hindu  

The BJP is targeting young and first-time voters with engaging short videos centred around the Modi government's initiatives in a variety of sectors including education, health, communication and start-ups, party leaders said on Thursday. Among the campaign highlights are policies like 'Startup India' which has led to the country now having more than one lakh start-ups and over 100 unicorns; the National Education Policy that seeks to revamp educational landscape; and the establishment of 390 new universities, seven IIMs, seven IITs and 15 AIIMs over the past 10 years. The campaign claims that India's sporting arena has been "transformed" by initiatives like 'Khelo India' and 'Target Olympic Podium Scheme '; while expressways, 'Vande Bharat' trains, trans-harbour links are reshaping the country's infrastructure. Initiatives like six-month paid maternity leave, 33% reservation in Parliament and 'Beti Bachao Beti Padhao' have been cited as examples of the government's commitment to gender equality and women empowerment.

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