Nonprofit theaters are attracting more donors, but audiences keep shrinking, report says
Inside the Mark Taper Forum before the audience arrives. A survey of nonprofit theaters nationwide shows that they’ve upped their game since the Great Recession when it comes to attracting donors and earning money, but that their audiences have continued to dwindle. It warned that a sheer lack of ready spending money “remains a critical cause for concern and a threat to the future viability of many theaters in the field.” SIGN UP for the free Essential Arts & Culture newsletter >> The report, “Theatre Facts 2014,” sifted through survey responses and financial statements for the 2014 fiscal year from 177 theaters that are members of New York-based TCG, a national service organization for nonprofit theaters. “There’s an enormous resiliency in the theater field.” Theaters are making adjustments by trying new approaches, she said, including more emphasis on shows geared toward children and parents. Only 9% of theaters met that mark in 2014, the report said, suggesting that “theaters are regularly experiencing cash flow crunches.” Despite its troubles, the world of nonprofit theater still has a wide reach.
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