Apple reverses course and clears way for Epic Games to set up rival iPhone app store in Europe
Apple has reversed course under regulatory pressure and cleared the way for a nettlesome adversary, video game maker Epic Games, to set up an alternative store for iPhone apps in Europe. But a new set of regulations called the Digital Marketing Act, or DMA, that took effect in European Union’s 27-nation bloc earlier this week cleared the way for other companies to compete against Apple’s App Store — an opportunity that Epic was eager to seize upon. Epic CEO Tim Sweeney had alleged Apple’s actions to stymie its efforts to open an app store in Europe were part of its efforts to retaliate against the video game maker for challenging a system that has been a huge money maker for the iPhone maker. European regulators signaled Apple’s rejection of Epic’s effort to set up an iPhones app developer account in Europe, based in Sweden, might run afoul of the DMA, raising the specter of potentially a substantial fine.
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