State of the League: Before the NWSL can take on the world, it must find its place in the U.S.
The narrative around women’s sports has changed drastically over the past few years, expedited by the current political climate in the United States. Everything that we’re doing right now from a business perspective is focused on cultural relevance and storytelling,” NWSL commissioner Jessica Berman said in her state of the league presser ahead of the Challenge Cup. How the economic outlook could affect the league The NWSL’s growth and destiny as a professional league are also not immune from the current state of affairs in the United States, especially if a potential economic recession comes into play. But couple that volatility with a presidential administration that has made the “protect opportunities for women and girls to compete in safe and fair sports” a focus, and the NWSL — and any other women’s professional league — could suddenly find itself in a very precarious place. The NWSL wants its spotlight in 2025, but that won’t come without the increasing creep of U.S. politics into the league and women’s sports as a whole.












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