YouTube Testing Three Strikes Policy to Combat Ad Blocker Usage

YouTube has initiated a testing phase for a three-strikes policy targeting individuals using ad blockers. According to a spokesperson from YouTube, the experiment is being conducted globally and aims to encourage users with ad blockers enabled to either allow ads on the platform or consider subscribing to YouTube Premium. Under the three strikes policy, users employing ad blockers will receive repeated notifications prompting them to enable ads on YouTube. As the experiment progresses, YouTube will assess the effectiveness of the three-strikes policy in reducing ad blocker usage and potentially implement it as a permanent measure. This development underscores the ongoing battle between content platforms and ad blockers, with platforms seeking ways to maintain a fair advertising ecosystem while users demand control over their online experience.