4 years, 4 months ago

5 essential skills every digital marketer should learn to succeed at the workplace

Marketing isn't about pitching and upselling to customers. Here are the important skills that every digital marketer should know for success in the online marketing landscape: 1. Given the number of online channels that exist today for marketing, copywriting is a skill that's a must-have for every digital marketer. Paid social media advertising Organic social media marketing has a very limited reach nowadays as compared to early 2010s. Social media networks now come with their built-in mechanism for creating and promoting As a digital marketer, one needs to learn and hone skills in paid ads, biddings, creative ad experimentation, molecular targeting of relevant audiences, and social media analytics such as Facebook and Instagram analytics.

India Today

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