How Beyond Meat is trying to get its sizzle back
7 months, 1 week ago

How Beyond Meat is trying to get its sizzle back

LA Times  

A package of Beyond Meat’s new burger, which contains less saturated fat and sodium than previous versions. “We thought we were just gonna go from our meteoric rise into the mainstream and not have to deal with this cycle that we’re in,” said Beyond Meat founder and Chief Executive Ethan Brown in an interview at the company’s new El Segundo offices. “The trough has been a difficult place to be the last couple of years.” Beyond Meat’s headquarters in El Segundo. Though both companies laid off workers amid the industry’s downturn, Impossible has seen strong retail sales and claims it is “the fastest-growing meat from plants brand” in the country. Though Brown’s goal has been to achieve pricing parity with animal meat, he said Beyond’s customers — health-conscious and concerned about the environmental issues surrounding the beef industry — have been found to be “price-insensitive.” The fundamental challenge for Beyond, he said, is turning around the wider perception that its plant-based meat is not good for you.

History of this topic

Beyond Meat Says Being Attacked Has Just Made It Stronger
2 weeks, 2 days ago
Beyond Meat reverses revenue slide by raising prices on its plant-based products
2 months ago
Mon Dieu! McDonald’s puts Beyond Meat’s plant-based McNuggets on French menu
3 months ago
Beyond Meat Is Stalling in the US. Europe Could Be Another Story
55 years ago
Beyond Meat urges investors to look past bumpy Q1, says new US burger could reignite sales
8 months ago
Can a healthier plant-based burger combat falling US sales? Beyond Meat hopes so
10 months, 2 weeks ago
Beyond Meat revenue falls as rising demand in Europe can’t overcome plummeting US sales
1 year, 2 months ago
Beyond Meat cuts non-production workforce by 19% with demand for plant-based meat weak
1 year, 2 months ago
Fake Meat Is Bleeding, but It’s Not Dead Yet
1 year, 4 months ago
Fake meat is dying, but that shouldn’t mean the end of veganism
1 year, 5 months ago
Beyond Meat revenue plummets in the second quarter due to flagging US demand
1 year, 5 months ago
Beyond Meat beats Q4 forecasts despite flagging sales
1 year, 10 months ago
Internal documents detail dirty conditions at Beyond Meat plant
2 years, 1 month ago
Beyond Meat exec departs amid job cuts, slowing sales
2 years, 2 months ago
Beyond Meat cuts jobs as demand cools for alternative proteins
2 years, 2 months ago
Beyond Meat announces layoffs after lower Q2 sales
2 years, 5 months ago
Kim Kardashian Shows She Really Ate A Beyond Meat Burger In Viral Commercial
2 years, 7 months ago
Cutting back on meat in 2022? We taste-tested and ranked 9 protein alternatives
2 years, 11 months ago
What Beyond Meat and McDonald’s deal means for your plate
3 years, 10 months ago
McPlant and more: Beyond Meat inks McDonald's, Yum deals
3 years, 10 months ago
How to Get More Plant-Based Meat Onto Plates in 2021
4 years ago
Tricking the Taste Buds: Flavour Makers Rise to Meaty Challenge Amid Concerns Over Health, Animal Welfare
4 years, 1 month ago
In blow to Beyond Meat, McDonald’s develops its own plant-based meat
4 years, 2 months ago
Beyond says it collaborated with McDonald’s on McPlant patties
4 years, 2 months ago
Plant-based meats' popularity takes root in China
4 years, 4 months ago
Plant-based meats' popularity takes root in China
4 years, 4 months ago
Alibaba's Hema supermarkets start selling Beyond Burger in Shanghai
4 years, 6 months ago
Alibaba's Hema supermarkets start selling Beyond Burger in Shanghai
4 years, 6 months ago
Beyond Meat stock price soars amid fear of a coronavirus beef and pork shortage
4 years, 8 months ago
Wetherspoons to update menu with Beyond Meat vegan burgers
4 years, 10 months ago
It’s a fake-meat fast-food burger smackdown! Beyond Meat vs. Impossible Foods
5 years ago
The Not-Future of Meat
5 years, 1 month ago
Short-sellers sink teeth into Beyond Meat
5 years, 2 months ago
Plant-based meats gaining market momentum in US
5 years, 3 months ago
McDonald’s to test Beyond Meat plant-based burger in Canada
5 years, 3 months ago
Vegan sausage which ‘sizzles and satisfies’ like pork version to launch in Tesco
5 years, 3 months ago
The beef with beef: Fake meat market growing rapidly
5 years, 3 months ago
Are Beyond Meat And Impossible Burgers Better For You? Nutritionists Weigh In.
5 years, 6 months ago
Even Tyson is getting in on the plant-based meat craze
5 years, 6 months ago
Beyond Meat’s stock is up nearly 500%. That’s really too good to be true
5 years, 7 months ago
How Beyond Meat made it into the meat aisle
5 years, 7 months ago
Meat-based alternatives gain new popularity
5 years, 7 months ago
Beyond Meat stock is overpriced beyond reason, says analyst who had Facebook IPO pegged
5 years, 7 months ago
Meatsplainer: How new plant-based burgers compare to beef
5 years, 8 months ago
The meatless burger revolution is just getting started
5 years, 8 months ago
Beyond Meat: Shares in vegan burger company double on stock market debut
5 years, 8 months ago
Beyond Meat IPO: Stock skyrockets 163% as it hits public market
5 years, 8 months ago
Plant-based 'Beyond Burger' now available in Dutch supermarkets
5 years, 8 months ago
Nestle goes vegan with meat-free burger range, says its recipes could compete for taste with traditional beef patties
5 years, 9 months ago

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