Why are increasing numbers of Indians turning vegan?
Live MintFrom meat to milk, every edible animal food product has a plant-based and vegan substitute available in the Indian market today. As recently as early 2021, the options were limited but since the pandemic started and people had more time to think about their health and food, vegan products and veganism started growing in popularity in India. “I did some digging through research and found that dairy adds to body fat and weight exponentially.” Manasa Rajan, holistic health coach and food product head at the nutrition business EatFit, confirms veganism is on the rise in India currently. Bollywood star Riteish Deshmukh and his wife Genelia recently launched their vegan food company Imagine Meats adding glamour to the ethical food movement. However, in a country where food choices are largely based on religious belief and health reasons, it is often difficult to get the older generation to understand food choice based on ethical reasons.