Guinness wars as breweries launch rival stouts - we see if they match up
The TelegraphGuiness has also Brewdog even made a nod to the popularity of the game within the advertising campaign for its Black Heart brand, showing a pint in a similar glass with the words: “Toucan play that game,” a reference to the old Guinness adverts featuring a toucan. ‘To suggest Guinness is under threat is laughable’ However, Ben McFarland, a historian and member of alcohol expert group the Thinking Drinkers, said no other beer category is dominated in the same way that Guinness owns stout. It would have to be on your desert island bar.” Despite this vastly monopolised market, brewers are still keen to field rivals because even second position, having chipped away at as little as 5 per cent of Guinness’s share would be deemed a success, he said. “Anything that celebrates how much there is to explore within beer, and stout in particular, is great.” Does Guinness beat the competition?
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